As the line is maturing and line plans are finalized Merchandise plans are created defining the seasonal merchandising story. Merchandise plans are created using Product Presenter to clearly communicate the brand, product story to retail that is appropriate to the customer base.

This process supports cross-selling divisions, categories and product flow in order to sell complete collections not just SKUs . Visual Merchandising allows the business to validate against the line plan identify earlier any gaps line or cutting excess SKUs improving SKU profitability.

Merchandise plans are used by sales reps. as a starting point for creating a customer specific seasonal account plan. This allows the sales rep. the ability to leverage the product and merchandising story that is relevant to each customer ensuring the proper products get sold into the right channels, providing differentiation at retail.

• Clearly communicate and control channel relevant merchandising story.
• Creates differentiation at retail resulting in increased sell-thru at retail, improved turn.
• Consistent process of communication to the retailer.
• Maximize your SKU profitability.
• Visual forecasting for both sales and sourcing.
• Controlled brand message though sales and retail.