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Sales Tools
::: Product Presenter |
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Key uses: Line Planning
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Using Product Presenter
during the early stages in seasonal planning allows
your product team the ability to generate visual line
plans. Your brand can expedite the line finalization
process through the use of visual planning.
– defining color strategies, developing channel
relevant collections that create a differentiated presentation
at retail.
The flexibility Product Presenter provides allows merchandise
line plans to be channel specific, regionally focused
that will be used to communicate the recommended product
story to sales, customer. This strategy provides a tool
that enables your product story to be properly communicated
into retail as conceived by the product team with direct
impacts on supply chain.
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Impacts
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- Validate product story meets seasonal
market strategy.
- Ensure product mix hits matrix requirements
– silhouette, style, flow plan and pricing.
- Ability to adjust product line earlier
in the season resulting in a product line that is
solidified earlier in the season causing less line
change during the commercialization process.
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